Online Bachelor's Degree
Marketing
Marketing
Bachelor of ScienceAT A GLANCE
- 120 credits
- Up to 90 Credits Accepted
- All courses are available online or on-site
- Hybrid course format available
TUITION
- $250 per credit
Next Session Starts
Attain the marketing skills and business acumen vital to today's global business environment with an online marketing degree
Fueled by increasing globalization and the developing role of the internet in business, the field of marketing is constantly evolving. As global competition intensifies, organizations increasingly rely on skilled professionals to identify and develop profitable new products and markets.
This program is also available as a minor.
- Courses
- Requirements
- Sequence
Total Credits Required: 120
Required Major Courses: 36
- (3 Credits, BMGT 110)
- (3 Credits, ACCT 301)
- (3 Credits, BMGT 496)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- MRKT 395
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 454)
- MRKT 457
- (3 Credits, MRKT 314) or any MRKT course
- (3 Credits, MRKT 495)
Related Required Courses
The following required courses may be applied to general education or elective requirements:
- (3 Credits, ECON 201)
- (3 Credits, ECON 203)
- (3 Credits, IFSM 300)
UMGC outlines the options available to fulfill the 41 credits of general education coursework for bachelor's degrees on the General Education Requirements webpage.
In addition to the major, elective, and general education courses and requirements outlined on this page, please review the overall bachelor's degree requirements.
This is our recommended course sequence to progress through this program. You may take multiple courses simultaneously, up to your course load limit. You cannot take a prerequisite with its subsequent course during the same session. Your plan will be unique and dependent on multiple factors, including the number of credits you transfer to this program. Contact an advisor if you have any questions about this plan, course alternatives, or your course load limit.
| Sequence | Course | Requirement(s) Fulfilled |
| 1 | (1 Credit, LIBS 150) |
General Education: Research & Computing Literacy |
| 2 | (3 Credits, PACE 111B) |
General Education: Research & Computing Literacy |
| 3 | (3 Credits, WRTG 111) |
General Education: Communication |
| 4 | (3 Credits, WRTG 112) |
General Education: Communication |
| 5 | (3 Credits, NUTR 100) |
General Education: Biological & Physical Sciences |
| 6 | (3 Credits, MRKT 310) |
Major |
| 7 | (3 Credits, SPCH 100) |
General Education: Communication |
| 8 | (3 Credits, MATH 105) |
General Education: Math |
| 9 | (3 Credits, IFSM 300) |
General Education: Research & Computing Literacy; Major |
| 10 | (3 Credits, BMGT 110) |
Major |
| 11 | (3 Credits, HUMN 100) |
General Education: Arts & Humanities |
| 12 | (4 Credits, BIOL 103) |
General Education: Biological & Physical Sciences |
| 13 | (3 Credits, ECON 201) |
General Education: Behavioral & Social Sciences; Major |
| 14 | (3 Credits, ARTH 334) |
General Education: Arts & Humanities |
| 15 | 3-credit elective course | Elective |
| 16 | (3 Credits, ECON 203) |
General Education: Behavioral & Social Sciences; Major |
| 17 | (3 Credits, MRKT 354) |
Major |
| 18 | 3-credit elective course | Elective |
| 19 | (3 Credits, ACCT 301) |
Major |
| 20 | 3-credit elective course | Elective |
| 21 | MRKT 395 | Major |
| 22 | 3-credit elective course | Elective |
| 23 | (3 Credits, MRKT 410) |
Major |
| 24 | (3 Credits, WRTG 391) |
General Education: Communication |
| 25 | 3-credit elective course | Elective |
| 26 | (3 Credits, BMGT 496) |
Major |
| 27 | 3-credit elective course | Elective |
| 28 | 3-credit elective course | Elective |
| 29 | (3 Credits, MRKT 412) |
Major |
| 30 | 3-credit elective course | Elective |
| 31 | 3-credit elective course | Elective |
| 32 | (3 Credits, MRKT 454) |
Major |
| 33 | 3-credit elective course | Elective |
| 34 | 3-credit elective course | Elective |
| 35 | MRKT 457 | Major |
| 36 | 3-credit elective course | Elective |
| 37 | (3 Credits, MRKT 314) |
Major |
| 38 | 3-credit elective course | Elective |
| 39 | 3-credit elective course | Elective |
| 40 | (3 Credits, MRKT 495) |
Major |
| 41 | 1-credit elective course | Elective |
Total Credits Required: 120
Required Major Courses: 36
- (3 Credits, BMGT 110)
- (3 Credits, ACCT 301)
- (3 Credits, BMGT 496)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- MRKT 395
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 454)
- MRKT 457
- (3 Credits, MRKT 314) or any MRKT course
- (3 Credits, MRKT 495)
Related Required Courses
The following required courses may be applied to general education or elective requirements:
- (3 Credits, ECON 201)
- (3 Credits, ECON 203)
- (3 Credits, IFSM 300)
UMGC outlines the options available to fulfill the 41 credits of general education coursework for bachelor's degrees on the General Education Requirements webpage.
In addition to the major, elective, and general education courses and requirements outlined on this page, please review the overall bachelor's degree requirements.
This is our recommended course sequence to progress through this program. You may take multiple courses simultaneously, up to your course load limit. You cannot take a prerequisite with its subsequent course during the same session. Your plan will be unique and dependent on multiple factors, including the number of credits you transfer to this program. Contact an advisor if you have any questions about this plan, course alternatives, or your course load limit.
| Sequence | Course | Requirement(s) Fulfilled |
| 1 | (1 Credit, LIBS 150) |
General Education: Research & Computing Literacy |
| 2 | (3 Credits, PACE 111B) |
General Education: Research & Computing Literacy |
| 3 | (3 Credits, WRTG 111) |
General Education: Communication |
| 4 | (3 Credits, WRTG 112) |
General Education: Communication |
| 5 | (3 Credits, NUTR 100) |
General Education: Biological & Physical Sciences |
| 6 | (3 Credits, MRKT 310) |
Major |
| 7 | (3 Credits, SPCH 100) |
General Education: Communication |
| 8 | (3 Credits, MATH 105) |
General Education: Math |
| 9 | (3 Credits, IFSM 300) |
General Education: Research & Computing Literacy; Major |
| 10 | (3 Credits, BMGT 110) |
Major |
| 11 | (3 Credits, HUMN 100) |
General Education: Arts & Humanities |
| 12 | (4 Credits, BIOL 103) |
General Education: Biological & Physical Sciences |
| 13 | (3 Credits, ECON 201) |
General Education: Behavioral & Social Sciences; Major |
| 14 | (3 Credits, ARTH 334) |
General Education: Arts & Humanities |
| 15 | 3-credit elective course | Elective |
| 16 | (3 Credits, ECON 203) |
General Education: Behavioral & Social Sciences; Major |
| 17 | (3 Credits, MRKT 354) |
Major |
| 18 | 3-credit elective course | Elective |
| 19 | (3 Credits, ACCT 301) |
Major |
| 20 | 3-credit elective course | Elective |
| 21 | MRKT 395 | Major |
| 22 | 3-credit elective course | Elective |
| 23 | (3 Credits, MRKT 410) |
Major |
| 24 | (3 Credits, WRTG 391) |
General Education: Communication |
| 25 | 3-credit elective course | Elective |
| 26 | (3 Credits, BMGT 496) |
Major |
| 27 | 3-credit elective course | Elective |
| 28 | 3-credit elective course | Elective |
| 29 | (3 Credits, MRKT 412) |
Major |
| 30 | 3-credit elective course | Elective |
| 31 | 3-credit elective course | Elective |
| 32 | (3 Credits, MRKT 454) |
Major |
| 33 | 3-credit elective course | Elective |
| 34 | 3-credit elective course | Elective |
| 35 | MRKT 457 | Major |
| 36 | 3-credit elective course | Elective |
| 37 | (3 Credits, MRKT 314) |
Major |
| 38 | 3-credit elective course | Elective |
| 39 | 3-credit elective course | Elective |
| 40 | (3 Credits, MRKT 495) |
Major |
| 41 | 1-credit elective course | Elective |