View a complete list of program courses, program-specific and degree-level requirements, and more.
This degree program requires a total of 120 credits.
30 Required Major Credits: Review the Required Major Courses outlined below or view the recommended course sequence to progress through this program.
42 Business Core Credits: Effective for the catalog year beginning in fall 2025, UMGC requires you to take a series of business core courses if you are in a business-related bachelor’s degree program. See the Business Core Courses dropdown to view the requirements listed for this major.
26 Additional General Education Credits: To satisfy the general education requirements not covered by the business core, please review UMGC's general education coursework general education coursework to explore your options. You will still need to complete coursework in research and computing literacy (4 credits); communication (9 credits); arts and humanities (6 credits); and biological and physical sciences (7 credits).
22 Additional Elective Credits: To satisfy the elective requirements not covered by the business core, please review the course catalog or Schedule of Classes to help you select elective coursework.
Review the courses required for the marketing major.
(3 Credits, BMGT 330)
(3 Credits, MRKT 354)
(3 Credits, MRKT 394)
(3 Credits, MRKT 411)
(3 Credits, MRKT 412)
(3 Credits, MRKT 458)
(3 Credits, MRKT 311)
(3 Credits, MRKT 314) or any upper-level MRKT course
(3 Credits, MRKT 454) or any upper-level MRKT course
(3 Credits, MRKT 495)
Effective for the catalog year beginning in fall 2025, UMGC requires you to take a series of required business core courses if you are in a business-related bachelor’s degree program. These courses allow you to develop knowledge and expertise in a breadth of critical business- and management-related topic areas, including economics, information systems, statistics, business writing, marketing, accounting, data, AI, business law, operations, and more. In this program, all of the credits in the required business core fulfill either general education requirements or bachelor’s degree-level elective requirements, helping you get the most of your academic journey.
Please review the Program Curriculum Overview dropdown for an outline of the program requirements.
These are the business core requirements for this program:
These two courses fulfill all 6 credits for the general education behavioral and social sciences requirement:
This course fulfills 3 of the 7 required credits for the general education research and computing literacy requirement:
This course fulfills all 3 credits for the general education mathematics requirement:
This course fulfills 3 of the 12 required credits for the general education communication requirement:
These nine courses fulfill 27 credits of bachelor’s degree electives:
Through an accelerated pathway, students who complete this program may be eligible to reduce their total coursework for a master's degree in business administration (MBA) or management with an interdisciplinary studies concentration.
As the world continues to grow more connected, companies are dealing with entirely new levels of global visibility. That's why employers are looking for educated marketing professionals who know how to tell the story of a company in a compelling and coherent manner. Graduates of this program will build knowledge in social media utilization, customer relationship management, digital marketing, market research, consumer behavior, marketing plans, the modern business environment, and more. Our program directors refresh and update the curriculum regularly, with a focus on helping students achieve the following:
UMGC's marketing degree is designed for mid-level professionals looking to take the next step in their career paths. Graduates of this program may be able to pursue careers as marketing product managers, marketing directors, digital marketing managers, and more.
Throughout your marketing degree curriculum, your instructors will assign hands-on coursework that may help you prioritize real-world skills and experience. In past courses, students have been able to complete the following in-depth course projects:
Gain insight from our faculty and staff and delve deeper into a range of topics, including the top traits that marketing executives look for in new hires and how Taylor Swift uses marketing principles to guide her career.
Get answers to questions that current and prospective students are asking about program admission, credibility, student organizations, and more.
This industry-relevant marketing degree can help students prepare for an in-demand marketing career. This 120-credit degree program covers topics like market analysis, marketing research, technology in the modern business environment, globalization, data-driven decision-making, business-to-consumer and business-to-business strategies, business problem-solving, and more. The program helps degree-seeking students prepare to work in a wide range of entry-level roles in a variety of industries, corporations, nonprofits, and government organizations.
This 120-credit Marketing program offers courses year-round. The time it will take you to complete your degree will depend on several factors, including your goals, how many transfer credits you have, your courseload each term, and whether you are able to benefit from one or more of our fast paths to credit, including credit for prior learning and credit for military education and training.
Tuition rates for Marketing majors are very competitive and appear at the top of this page. We offer scholarships for those who qualify, an interest-free monthly payment plan, and no-cost digital materials in place of most textbooks to help make bachelor's degrees even more affordable.
You do not need any background or experience in Marketing to enroll in this program. As long as you meet our undergraduate admission requirements, you can enroll in this program.
You do not need any certifications to enroll in or complete this marketing degree.
We recommend marketing students participate in the following student organizations:
The UMGC Chapter of the American Marketing Association provides members of all majors with exposure to experiences in the marketing industry through professional growth opportunities, leadership development, and academic recognition. Undergraduate students who are interested in joining should complete the AMA|UMGC Chapter Application or visit the chapter’s Facebook group to learn more.
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