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Online Bachelor's Degree

Marketing

Marketing
Bachelor of Science
AT A GLANCE
  • 120 credits
  • Up to 90 Credits Accepted
  • All courses are available online or on-site
  • Hybrid course format available
TUITION
  • $250 per credit
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Attain the marketing skills and business acumen vital to today's global business environment with an online marketing degree

Fueled by increasing globalization and the developing role of the internet in business, the field of marketing is constantly evolving. As global competition intensifies, organizations increasingly rely on skilled professionals to identify and develop profitable new products and markets.

This program is also available as a minor.

Total Credits Required: 120

Required Major Courses: 36

  • (3 Credits, BMGT 110)
  • (3 Credits, ACCT 301)
  • (3 Credits, BMGT 496)
  • (3 Credits, MRKT 310)
  • (3 Credits, MRKT 354)
  • MRKT 395
  • (3 Credits, MRKT 410)
  • (3 Credits, MRKT 412)
  • (3 Credits, MRKT 454)
  • MRKT 457
  • (3 Credits, MRKT 314) or any MRKT course
  • (3 Credits, MRKT 495)

Related Required Courses

The following required courses may be applied to general education or elective requirements:

  • (3 Credits, ECON 201)
  • (3 Credits, ECON 203)
  • (3 Credits, IFSM 300)

UMGC outlines the options available to fulfill the 41 credits of general education coursework for bachelor's degrees on the General Education Requirements webpage.

In addition to the major, elective, and general education courses and requirements outlined on this page, please review the overall bachelor's degree requirements.

This is our recommended course sequence to progress through this program. You may take multiple courses simultaneously, up to your course load limit. You cannot take a prerequisite with its subsequent course during the same session. Your plan will be unique and dependent on multiple factors, including the number of credits you transfer to this program. Contact an advisor if you have any questions about this plan, course alternatives, or your course load limit.

Sequence Course Requirement(s) Fulfilled
1
(1 Credit, LIBS 150)
General Education: Research & Computing Literacy
2
(3 Credits, PACE 111B)
General Education: Research & Computing Literacy
3
(3 Credits, WRTG 111)
General Education: Communication
4
(3 Credits, WRTG 112)
General Education: Communication
5
(3 Credits, NUTR 100)
General Education: Biological & Physical Sciences
6
(3 Credits, MRKT 310)
Major
7
(3 Credits, SPCH 100)
General Education: Communication
8
(3 Credits, MATH 105)
General Education: Math
9
(3 Credits, IFSM 300)
General Education: Research & Computing Literacy; Major
10
(3 Credits, BMGT 110)
Major
11
(3 Credits, HUMN 100)
General Education: Arts & Humanities
12
(4 Credits, BIOL 103)
General Education: Biological & Physical Sciences
13
(3 Credits, ECON 201)
General Education: Behavioral & Social Sciences; Major
14
(3 Credits, ARTH 334)
General Education: Arts & Humanities
15 3-credit elective course Elective
16
(3 Credits, ECON 203)
General Education: Behavioral & Social Sciences; Major
17
(3 Credits, MRKT 354)
Major
18 3-credit elective course Elective
19
(3 Credits, ACCT 301)
Major
20 3-credit elective course Elective
21 MRKT 395 Major
22 3-credit elective course Elective
23
(3 Credits, MRKT 410)
Major
24
(3 Credits, WRTG 391)
General Education: Communication
25 3-credit elective course Elective
26
(3 Credits, BMGT 496)
Major
27 3-credit elective course Elective
28 3-credit elective course Elective
29
(3 Credits, MRKT 412)
Major
30 3-credit elective course Elective
31 3-credit elective course Elective
32
(3 Credits, MRKT 454)
Major
33 3-credit elective course Elective
34 3-credit elective course Elective
35 MRKT 457 Major
36 3-credit elective course Elective
37
(3 Credits, MRKT 314)
Major
38 3-credit elective course Elective
39 3-credit elective course Elective
40
(3 Credits, MRKT 495)
Major
41 1-credit elective course Elective

Contact Us

Our helpful admissions advisors can help you choose an academic program to fit your career goals, estimate your transfer credits, and develop a plan for your education costs that fits your budget. If you're a current UMGC student, please visit the Help Center.

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