Navigate the challenges of digital marketing in this skills-focused online certificate program.
The digital marketing certificate at University of Maryland Global Campus integrates a foundational understanding of marketing principles with practical applications of digital techniques. In this program, you’ll learn how to create effective online content and use data visualization techniques to gain better insight into the customer experience. In addition, you’ll learn the skills to create an ad on Facebook that contributes to a social media campaign on that platform and understand the key metrics of optimization. You’ll examine the role of marketing in specific business contexts; use consumer behavior and psychology in the design of marketing strategies; employ best practices in simulating cost-effective marketing designs and selecting delivery modalities; and analyze how to use social media, email, and other digital-based platforms for optimum marketing results.
You’ll also get hands-on training in Facebook Ads™, Google Ads™, Google Analytics™, Google Sheets™, Google Slides™, MailChimp™, Microsoft Excel™, and more.*
This certificate program has been accredited by the Digital Marketing Institute, a leading professional organization in the area of digital marketing.
* All products and/or product company names are trademarks™ or registered trademarks of their respective holders. Use of these names does not imply any affiliation with or endorsement of UMGC.
Courses
More Info
Total Credits Required: 18
(3 Credits, MRKT 311)
(3 Credits, MRKT 354)
(3 Credits, MRKT 356)
(3 Credits, MRKT 394)
(3 Credits, MRKT 411)
(3 Credits, MRKT 458)
Apply Credit to a Bachelor's Degree in Marketing
If you complete this certificate program, you may be able to apply the certificate’s required coursework to major course requirements for the bachelor's degree in marketing.
Total Credits Required: 18
(3 Credits, MRKT 311)
(3 Credits, MRKT 354)
(3 Credits, MRKT 356)
(3 Credits, MRKT 394)
(3 Credits, MRKT 411)
(3 Credits, MRKT 458)
Apply Credit to a Bachelor's Degree in Marketing
If you complete this certificate program, you may be able to apply the certificate’s required coursework to major course requirements for the bachelor's degree in marketing.
Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.
Put Knowledge to Work
Create a comprehensive digital marketing plan using core frameworks.
Optimize Digital Marketing
Analyze A/B test results and Google Analytics™ report data.
Understand Core Concepts
Learn about brand positioning, market segmentation, competitive analysis, marketing channels, and metrics.
Execute Marketing
Create an original search and display advertisement for an existing company.
Manage E-mail Marketing
Manage an e-mail marketing campaign using MailChimp™.
Create a Facebook Ad
Create an original Facebook ad and analyze results using Facebook Ads Manager™.
Study in a DMI-Accredited Program
UMGC's undergraduate digital marketing certificate has been accredited by the Digital Marketing Institute. Under this accreditation, UMGC students can take advantage of the following benefits:
DMI membership, which includes an extensive library of digital materials
Access to DMI materials for only $100 (a discount of nearly 80 percent)
